CUSTOM VIDEO
If a picture is worth a thousand words, imagine what a video is worth. Use online video to demo a product, market an event or create brand awareness. We’ll shoot and produce a professional video for you. We’ll also provide a full-service video delivery solution, including online video streaming, video email, podcasting, and CD/DVD
CORPORATE VIDEO SAMPLE
Why Online Video?
Online video ads are up to four times more
impactful
than other online formats, with 80% of website visitors
viewing
video ads.
Viewers are over five times more engaged with video
content, with viewers taking action by clicking
through
to the advertiser’s website, searching for more information
about the product, forwarding the video ad to friends,
making
a purchase, etc.
Customers would rather watch a 4-minute video
product
demonstration than read three or four web pages.
(Source: Klipmart Research Study and Online Publishers Association (OPA): Frames of Reference: Online Video Advertising, Content and Consumer Behavior)
Types of Custom Videos
- Product Demo
A video demonstration of your product or service is worth a thousand words. -
Case Study
An interview with one of your key customers or an industry expert, talking about your innovative product and how it helped them in their business, will bring your brand to life in buyers’ eyes. -
Corporate Videos
Use the power of video to bring your company to life before customers' eyes. Inform them of new products and the innovative technologies and services you offer. We'll create a corporate video for your website, to display at trade shows, and hand-out on DVD, etc.
Custom Video
- * 2-7 minute video product demonstration hosted on this website
- * Access to online tracking reports to help you track response to your online video campaign
Stages of Development
- * Our Producer will work with you to create a storyboard that defines how the product demo will be portrayed and ensure that your vision of shot composition and detail is properly conceived.
- * Researching or “scouting” will be done to ensure the proper locations are accessible and cost-effective for the shoot date.
- * The Producer will be responsible for:
- Establishing timelines
- Preparing a shot list
- Finding and scheduling locations
- Photography
- Editing and post-production
- Delivery of video in desired format: online, DVD or podcast
Promotion
- Link to your website next to video product demo
- Banner ads throughout this website and in weekly email newsletter promoting the product demo section
- Archive: Archive of video for 3 months
- Tracking Report: Track the number of uniques and time spent watching video
Contact Us
For more information or to get a quote on a custom video project, Contact Us»
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Grow Your Business
through Content
Growing a business through the creation and delivery of proprietary editorial content that customers actually look forward to receiving is the new gold standard in business-to-business marketing, and one which savvy marketers have already embraced. In North America, marketers spend over $30 billion per year on custom publishing.
Download a FREE whitepaper that examines what it takes to create content,
whether in an e-newsletter, magazine or online format, and how marketers
are using it to beat the competition and grow sales.
Download »»
Scott's Content Creation Services
EMAIL NEWSLETTERS
Having your own e-newsletter is a great way to strengthen your profile within
your industry, drive traffic to your website, generate sales leads and maintain
your relationship with existing customers. We'll create an e-newsletter
for you.
More info »»
CUSTOM MAGAZINES
In addition to Scott's own award-winning magazines, we develop and manage
client-owned magazines.
Magazines are coveted, anticipated, poured over and passed around by readers.
A custom magazine can become the cornerstone of your marketing strategy,
helping you to stand out from a crowded field and have a deeper relationship
with your existing customers.
Contact Us for a free consultation.