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With the highest concentration of presidents and owners, and C-level executives, we offer some unique opportunities to reach Canada’s SMB market.

ONLINE AUDIENCE REACH
Unique visitors per month	620,000
Email newsletter subscribers	156,000
Unique Email addresses	108,000

Key Demographics

86% specify, recommend or purchase products and services for their company

82% are either a manager, owner, professional or executive

50% work for a company that has annual revenue in excess of $5 million

25% have an annual household income over $250,000; 62% over $100,000

Professional Demographics

Personal Demographics »

NUMBER OF EMPLOYEES
1 - 9	30%
10 - 499	60%
500 - 999	5%
1000+	5%
SIZE OF ORGANIZATION BY REVENUE
Less than $1 million	23%
$1M - 4.99M	18%
$5M - 9.99M	8%
$10M - 49.99M	15%
$50M - 249.9M	11%
Over $250M	16%
Not-for-profit organization	9%
JOB FUNCTION
Owner/Partner	21%
President/C-Level Executive	15%
Management	31%
Professional (Engineer, Architect, Lawyer)	15%
Other	18%

Personal Demographics

Professional Demographics »

EDUCATION
Bachelors Degree	35%
Master Degree	10%
Doctorate	34%
PERSONAL INCOME
$50K+	94%
$75K+	78%
$100K+	62%
$150K+	44%
$250K+	25%
AGE
35 - 49 years	47%
50 - 64 years	39%
GENDER
Male	74%
Female	26%
TRAVEL
76% have taken 1 or more pleasure trips in past 12 months, and 46% - 3 or more business trips
VEHICLES
65% own 2 or more vehicles per household
WEALTH MANAGEMENT
own their own home	88%
have an RSP	89%
plan to retire in the next 15 years	60%
have a line of credit	78%

Audience Demographics
Ad Specs
Email Lists

Grow Your Business
through Content

Growing a business through the creation and delivery of proprietary editorial content that customers actually look forward to receiving is the new gold standard in business-to-business marketing, and one which savvy marketers have already embraced. In North America, marketers spend over $30 billion per year on custom publishing.

Download a FREE whitepaper that examines what it takes to create content, whether in an e-newsletter, magazine or online format, and how marketers are using it to beat the competition and grow sales.
Download »»

Scott's Content Creation Services

EMAIL NEWSLETTERS

Having your own e-newsletter is a great way to strengthen your profile within your industry, drive traffic to your website, generate sales leads and maintain your relationship with existing customers. We'll create an e-newsletter for you.
More info »»

CUSTOM MAGAZINES

In addition to Scott's own award-winning magazines, we develop and manage client-owned magazines.

Magazines are coveted, anticipated, poured over and passed around by readers. A custom magazine can become the cornerstone of your marketing strategy, helping you to stand out from a crowded field and have a deeper relationship with your existing customers.