WEBCASTS
A webcast is designed to provide information-rich content that engages potential customers for an extended period of time, while generating high-quality leads for follow-up by your sales staff. Each Web seminar is a live and/or archived online event on a topic sponsored by a single advertiser. Sponsorship allows you to position your company as the authority on a particular subject, technology or product category.
SAMPLE WEBCAST
Watch part of a recent webcast.
Details:
Duration: average 20 mins. (range: 15-60 mins.)
Registration: Free to qualified registrants
Format: Featuring a senior editor acting as
moderator, 1-3 sponsor-recommended expert panelists, brief remarks
from the sponsor, streaming audio, and PowerPoint visuals. Web
seminar program includes: set up, attendee marketing, registration,
content development, production, 3-month archive
Sponsorship Package:
Topic: TBD
Date: TBD (12 weeks lead time)
Audience Reach:
- Key executives and senior managers within an industry vertical or from across multiple industries, depending on sponsor's objectives
- Initial planning meeting with sponsor to agree on subject, focus points, panelists
- Sponsor can recommend an analyst and panelists
- Polling Question: posited during Web seminar
- Banner ads across our network of websites
- Banner in weekly email newsletters for 8 weeks leading up to the launch
- Exclusive email blasts to our subscribers to promote the Web seminar
- Link to Web seminar on Home and Article pages
- Estimated 25-40 registrants
- Archive of web seminar for 3 months
- Sponsor to receive list of registrants
Contact Us
For more information, Contact Us»
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Grow Your Business
through Content
Growing a business through the creation and delivery of proprietary editorial content that customers actually look forward to receiving is the new gold standard in business-to-business marketing, and one which savvy marketers have already embraced. In North America, marketers spend over $30 billion per year on custom publishing.
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EMAIL NEWSLETTERS
Having your own e-newsletter is a great way to strengthen your profile within
your industry, drive traffic to your website, generate sales leads and maintain
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CUSTOM MAGAZINES
In addition to Scott's own award-winning magazines, we develop and manage
client-owned magazines.
Magazines are coveted, anticipated, poured over and passed around by readers.
A custom magazine can become the cornerstone of your marketing strategy,
helping you to stand out from a crowded field and have a deeper relationship
with your existing customers.
Contact Us for a free consultation.