This month’s article correlates to the third key in my book SuperCompetent: The Six Keys to Perform at Your Productive Best (Wiley): ATTENTION. Simply put, attention is the ability to concentrate and not get distracted.
If I could pick a single goal for everyone, it would be revamping those time-sucking meetings! Meetings can eat up your day if you let them. Ever seen the Dilbert cartoon about preliminary pre-meeting meetings? Does it feel like you’re stuck in that Dilbert cartoon and can’t get anything effective done? Well, you don’t have to take it anymore! Keep these things in mind when dealing with time-stealing meetings.
In this competitive economy, just being able to do your job is no longer enough.
We’ve all been there. There’s mail piled up on the corner of your desk. You have 37 unread e-mails. The phone is ringing (not that phone – the other phone). And you’ll be lucky if you can get through three of the fifteen items on your to-do list.
Training of any sort is a real challenge. At its core you are trying to change behaviour, and for many that is a difficult thing. Years of habitual behaviour is a big wall to break down in a way that still leaves the desired elements in tact, while allowing you to build something new. For most of us, even when we want to change, it requires not only time, a fleeting resource for all, but a great deal of effort. The real effort is not in learning something new, but the need to repeat and practice the learned behaviour over and over till it becomes “the new habit”. Everyone is familiar with the rule of thumb that it takes 21 days and constant repetition to develop a habit, the older we get it is likely even more. Consider that most business people are already trying to pack 16 hours into a 10-hour day, and “practice” of new skills or habits usually falls to the bottom, or off the list.
Every marketing program should start with the same basic questions:
- Who is your customer?
- What stage of the buyer’s journey are they in?
- What information are they looking for?
- Where are they looking for it?
- How are they looking for it?