Content creation is a critical component of any online marketing strategy – and blogging is one of the best formats for developing and disseminating content to your target audience.
A few years ago, shortly after launching my new website, I absentmindedly answered the phone when it rang. When the caller announced that he was from Southwest Airlines, I quickly snapped to attention.
He’d been all over my website, was very impressed, and also very interested in my training programs. The airline was going to be putting its salespeople through training in the not-too-distant future and was evaluating its options. When I asked who else he was looking at, he named off a bunch of industry biggies. I was over the moon.
Most businesses have a difficult time effectively managing on-going communications with prospects and existing customers.
Look at any profession, sports, acting, science, plumbing and even sales, and you’ll see that the elite in the group are willing to do things to succeed that other just don’t. More significant is that it is not so much a case of not being able to do the things that need to be done, but more the case that they just won’t. You would think that once they witness the success of their elite peers, they would at least be inclined to try, if for no other reason than to have a taste of success.
Interesting week last week, a bit of learning and new connections. But not just connecting with people, always important, but also with new ideas, by connecting dots. Ideas that would normally be disparate, by chance connect to deliver a different view of a subject, in this case sales. It always good to get out of your groove and mix things up for new views and approach, mental growth exercising as it were.
Perception creates reality in most people’s minds, but this tendency can lead you astray. You set the tone for your team, so make a commitment to putting substance over style. Refuse to lock your team into rigid ways of thinking and doing, in which the company line matters more than the bottom line. Within ethical, moral, and legal limits, do what benefits your organization most and gets you closer to its goals. To wit: