Training of any sort is a real challenge. At its core you are trying to change behaviour, and for many that is a difficult thing. Years of habitual behaviour is a big wall to break down in a way that still leaves the desired elements in tact, while allowing you to build something new. For most of us, even when we want to change, it requires not only time, a fleeting resource for all, but a great deal of effort. The real effort is not in learning something new, but the need to repeat and practice the learned behaviour over and over till it becomes “the new habit”. Everyone is familiar with the rule of thumb that it takes 21 days and constant repetition to develop a habit, the older we get it is likely even more. Consider that most business people are already trying to pack 16 hours into a 10-hour day, and “practice” of new skills or habits usually falls to the bottom, or off the list.
Every marketing program should start with the same basic questions:
- Who is your customer?
- What stage of the buyer’s journey are they in?
- What information are they looking for?
- Where are they looking for it?
- How are they looking for it?
Content marketing is at the heart of any online marketing strategy – but content doesn’t mean just written words on a web page.
Hint, way more than most sales people are willing to commit to.
This is not only a subject that comes up a lot, but there is a range of opinion usually driven by emotion and personal preference than data or what seems to work. What’s worse, is often it really was their own personal preference, that is not what was merited by the sale, but how they personally felt about they liked to be sold to. Problem with that is that most weak sales people are uncomfortable with their role, and feel uncomfortable being sold to. As a result, they would regularly undermine their success and that of their company. Wonder if there is a coloration between the fact that most sales people come up short on touch points and the fact that only about 60% make quota?
Within the normal sales cycle there are so many different areas where a sales person can stumble. For some, simply keeping their pipeline full & getting their ‘foot in the door’ can be a challenge, while for others, their pipeline is always healthy & hopeful but they too often watch great opportunities hit a wall.