Interesting week last week, a bit of learning and new connections. But not just connecting with people, always important, but also with new ideas, by connecting dots. Ideas that would normally be disparate, by chance connect to deliver a different view of a subject, in this case sales. It always good to get out of your groove and mix things up for new views and approach, mental growth exercising as it were.
Perception creates reality in most people’s minds, but this tendency can lead you astray. You set the tone for your team, so make a commitment to putting substance over style. Refuse to lock your team into rigid ways of thinking and doing, in which the company line matters more than the bottom line. Within ethical, moral, and legal limits, do what benefits your organization most and gets you closer to its goals. To wit:
The rapidly changing technological landscape is causing “digital disruption” and has changed the habits of buyers – compelling companies to adapt and shift the way we all do business.
Undoubtedly, email is one of the most effective online marketing tools for optimizing the end-to-end business development process; from generating leads, to nurturing prospects, to conversion, to staying connected with existing customers.