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Let’s say you are getting ready to set up your first tradeshow booth or you are trying to figure how to close more sales. Then y...

My kids think I’m a Luddite. I am from the world where the value of face-to-face marketing was one I understood. Now I live in a...

There has been much talk lately about exhibitions as a place to engage customers rather than attempting to sell them something. So...

When Murphy’s Law decides to ply its magic to your trade show strategy you need a contingency. It’s called your Plan B Having ...

Do the math. Assume the next trade show you participate in expects a total audience of 10,000 people over a period of 20 hours. Th...

E-advertising is often measured as a Cost Per Impression (CPI) or Cost Per Thousand Impressions (CPM). This is not a new technique...

A dilemma many exhibitors face is how much information to include in their trade show display. For small exhibitors with one or tw...

Which would you rather have: 500 mediocre leads or 25 – 30 high value leads? The answer is obvious and yet many exhibitors who a...

In her book Harry Potter and the Sorcerer’s Stone, JK Rowling wrote: “Enter, stranger, but take heed Of what awaits the si...

Looking at the return on your exhibit investment often has to do with monetary gains. But what if you are among the many exhibitor...

Say No! Yes, I mean it!! If your client or prospect (or customer) wants to buy something that is not in their best interest (it’...

A while back I posted a question on the TSEA (Trade Show Exhibitors Association) Group on LinkedIn about the use of promotional pr...