Building a successful business requires many components. Some of these factors can be overwhelming and confusing, while others are valuable tools that can reap large results in a short period of time. A Canadian business directory is one such tool. Here are a few reasons why you need this resource to help your company grow.
When working in the dental industry, you know how important it is to be found by potential patients. There are dozens of dentists in any city and you need to stand out from the competition. One way to become accessible and easily found by patients and other businesses is through a Canadian dental directory.
When working in the healthcare industry, it can be a challenge to target your audience. The needs of each patient can vary drastically, which makes determining who and what your target audience is a challenge. Luckily, there are various tools and resources to help you reach your audience, generate leads, and create successful marketing strategies customized for your specific niche and your patients.
Searching for a business or corporation in Canada can be an extremely simple process if you know what you are doing and what you are looking for. Technology has given us the tools to make the entire search process simple and allows us to gather valuable information in minutes.
In the late ninety seventies one of my favourite television shows was the US sitcom WKRP in Cincinnati. The character I remember most was Herbert Ruggles (Herb) Tarlek Jr., played by actor Frank Bonner. Herb was the epitome of bad salesmanship characterized by his boorish and tasteless approaches to clients. To complete his baboonish portrait, he wore loud plaid suits, with a belt that matched his white shoes.
Want to hear the worst follow-up phone call to a contact you met at a trade show?
It goes something like this…
You: Hi, It’s Barry Siskind with ABC Company and we met last week at the Green Show.
Contact: Yes I remember you. What can I do for you?
One of the great benefits of attending an exhibition is the opportunity to network with industry colleagues, suppliers and buyers. Yet, we see people with their eyes cast downward, mesmerized as their fingers fling across a miniature keyboard at lightning speed.
I’ve been conducting training programs for a long time. I recently worked with a client whose focus on staff safety impressed me. Before my workshop began a complete set of instructions for the participants was issued around fire safety, escape routes and the location of portable defibrillators. When companies walk the safety talk they have in effect created a safety culture which every employee lives and breathes.
It has often been said that the secret to exhibit success lies in its focus. All too often exhibitors either try to accomplish too much from their exhibitions or their goals are vague at best. The trick to getting your trade show program off on the right foot is to spend time well before you take any other steps to decide exactly what you want your exhibit to accomplish and how you will measure your results.