The dental industry is fiercely competitive. There are dozens of dentists in any city and finding a way to market and promote your practice and products can be a challenge. If you want to find the right customers for your business and bring individuals through your doors, utilize a few of the following tips.
List Your Practice in a Dentist Directory
Listing in a Canadian dental directory allows potential clients and other businesses to easily find you. You can provide comprehensive and complete profiles with your contact information, dentist unique number, your history, specialties and any other pertinent data that would attract and entice others to your practice. It is an excellent tool to generate leads and target a specific audience.
Offer Referral Programs
People like rewards and incentives. Offer a referral program for patients who refer a friend or family member to your practice. You could offer monetary discounts on upcoming dental work, merchandise or even free services such as teeth whitening or x-rays. If just opening a practice, you could offer employees and staff members large bonuses for referring larger numbers of new patients.
Get People in Your Door
Host or sponsor an event to get people through your door and allow them to meet you in person. Events could vary depending on the type of patients you wish to attract but ideas include hosting a kid carnival or a pizza party in your office. Primarily, you want to host activities that allow people to meet you and talk to you. Face-to-face interactions help ease the fear of moving to a new practice for many patients. Technology has many benefits but face-to-face customer service can provide stronger overall satisfaction with a company than a social media post can provide.
Encourage Customer Feedback
A great way to bring clients into your practice is by increasing your online presence. You can do this by improving your website’s SEO. Another simple way is to encourage current customers to leave online reviews. Millions of individuals are afraid of the dentist and they seek personal feedback to help calm their fears and help them choose a specific dentist. You can offer incentives to those who leave reviews or place all individuals who write a review each month into a large drawing for gift cards, merchandise, discounts on future dental work, or free dental services. Provide enough incentives and rewards that customers are excited to and willing to take the time to talk about their overall experience.