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CONOVEY is a leading Canadian manufacturer supplying ultra-high-quality conveyors and spiral conveying systems to the North American food and packaging industries. Their primary customer base is comprised of both brand name companies and large third-party integrators. CONOVEY conducts its operations under the brands of Conovey and Span Tech Canada and fully manufactures Span Tech conveyors at their Canadian facility. Conovey is also a North American manufacturing representative for the following innovative companies: QC Conveyors, Hairise, GurkiPack, and LiftVrac.

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The Challenge

MacRAE’S onboarded Conovey in November 2019 with the goal of increasing their online presence and leads. They were also looking for a creative new website.

The Solution

  • Our SEO team performed on-page optimization to help build a foundation for Search Engines to properly index, understand, and heavily feature the page in search results
  • Our content marketing team implemented powerful on-site strategies including regularly scheduled blogging that continues to drive new traffic to Conovey’s site
  • We created backlinks for their website on highly trustworthy domains to help increase organic rankings
  • Our social media team incorporates blog posts and related articles to increase awareness and offer helpful tips to Conovey’s likes and followers
  • Our local SEO experts implemented best practices on Conovey’s Google My Business page to help gain visibility in local search results and increase leads across North America
  • Our web development team designed, developed, and launched the new website on WordPress with the best UX/UI (User Experience and Interface) in line with SEO parameters

Keywords Ranking Improvement:


The Results
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MacRAE’S helped re-design our website with the vision we had, ensuring it is properly optimized for search engines. The team works very hard and we are seeing a good improvement in rankings and traffic to our site, as well as enquiries. We are extremely happy and have even increased the SEO hours to our program so we can see even more growth.

Allan Hrynyshyn President-Conovey
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