OctoChem Logo

Founded in 1995, OctoChem has customized sample fulfilment solutions for the clients for over 20 years.

Logistically positioned in Vandalia, IL, the heartland of the U.S., they provide their customers with the a great location for sample fulfilment services throughout the U.S. and globally.

They listen to their clients and custom design programs that meet the ever-changing needs of their customer base, their markets and their organization through a professional sample fulfilment process. They offer custom repackaging of products in any size, container or quantity and volume package for resale.

Octochem 1

The Challenge

OctoChem partnered with MacRAE’S in September 2020 with the goal of increasing their online presence, organic traffic, rankings and then generating leads. They were also looking for an enhancement in website design.

The Solutions

  • SEO team implemented on-page optimization to help build a foundation for Google
  • Content marketing team implemented powerful on-site strategies including regularly scheduled blogging that continues to drive new traffic
  • Acquired backlinks from highly relevant sources to increase OctoChem’s off-page SEO efforts
  • Implemented best practices on OctoChem’s Google My Business page to help gain visibility and leads in local search results
  • Implemented RapidReach – MacRAE’S own designed TARGETED DISPLAY ADVERTISING program RapidReach to help generate instant relevant high traffic to the website
  • Designed, developed, and launched the improved website on WordPress with the best UX/UI (User Experience and Interface) in line with SEO parameters

Keywords Ranking Improvement:

Octochem sales graph2

Overall Traffic Improvement:

Octochem graph traffic improvement

Google Rankings:

google ranking octochem

The Results
conversation_icon
77%%
Overall Traffic
Improvement
Organic traffic image
77%%
Direct Traffic
Improvement
Total traffic improvement
29%%
Organic Traffic
Improvement
bounce rate
1215%%
Referral Traffic
Improvement
desktop traffic 1
239%%
Social Traffic
Improvement
Google - image
3750%%
Google My Business Traffic Improvement
canada traffic
56%%
USA Traffic
Improvement
desktop traffic 1
66%%
Desktop Traffic
Improvement
canada traffic
233%%
Canadian Traffic
Improvement
Mobile traffic
140%%
Mobile Traffic
Improvement
Tablet traffic improvement
84%%
Tablet Traffic
Improvement
New users improvement
73%%
New Users
Improvement
Page session 1
85%%
Page Views
Improvement
bouncerate 1
13%
Bounce Rate
Improvement
Page views
87%%
Lead
Improvement
Total traffic improvement
5%%
Lead Conversion Rate
Improvement
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Mark langston

MacRAE'S helped launch our new website and we are very pleased with how it turned out. It was an easy process working with the team. Even with very competitive keywords, they have improved our rankings, and we are seeing a good increase in traffic and leads.

Mark Langston President, OctoChem
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