5 Tips for Selling to Manufacturing Companies

Creating inroads within the manufacturing industry is much easier with these tips in mind:

1. Make Your Calls Like an Insider – A great way to start things off on the right foot is to empower your team to “make calls like an insider” within the manufacturing industry. Since phone calls are such an integral part of many companies business and marketing strategies, it is important to do them correctly! Firstly, it is helpful to be in the know about marketing and business culture within the manufacturing industry. For example, your team should know about “Manufacturing Day”, which takes place the first Friday of October each year. This is a big day within the manufacturing industry, and a great opportunity to create inroads on new manufacturing business relationships. It is also important that your team has access to correct contact information when making phone calls. Investing in Scott’s Directories list of Ontario manufacturing companies will make sure that your team always has access to completely up-to-date phone numbers and contact info.

2. Create Networks Within a Company – Especially when working with bigger companies, it can be incredibly helpful to encourage your team to create networks within a company. There can be great potential in making sales to multiple departments within one business, especially when your team knows how to make a great first impression! If you are interested in focusing on larger companies that will likely have multiple different departments to work with, Scott’s Directories list of manufacturing companies in Ontario always lists the number of employees a company has.

3. Know Your Audience – When giving product pitches, it is incredibly helpful for your team to be empowered with the right information to really stand out from the rest. The more information that you have about a companyprior to making your product pitch, the better said pitch is likely to go. For example, most manufacturing clients are always looking to improve safety measures. If you choose to go that route, knowing what safety materials your prospective client would most be interested in prior to pitching can be helpful! With information on industry codes and the products and services a company already offers, Scott’s Directories list of manufacturing companies in Canada can help your team go into every product pitch completely informed.

4. Be Ready to Diversify – It is always helpful to be able to diversify in times of economic instability or uncertainty. Being able to reach a wide range of manufacturing sectors can create extra insurance and stability for your company when certain sectors can’t create as much business for you in any given year. If diversifying seems daunting, consider investing in a tool like Scott’s Directories list of Ontario manufacturing companies. With in-depth information on over 215,000 companies within the manufacturing industry, we have the information that your team needs to start creating new business relationships.

5. Create a Quality Digital Presence – Creating and maintaining a professional quality, and easily navigated, digital presence will be a great step forwards for many businesses. Increasingly, many clients will want to buy products online, and it is prudent to make sure that your website is up to date and working well!