Blog

7 Reasons to Make Video Part of Your Online Strategy

Content marketing is at the heart of any online marketing strategy – but content doesn’t mean just written words on…

8 years ago

The Evolution of Digital Marketing

When digital marketing started taking off a few years ago, it was largely product based, and most local businesses embarked…

8 years ago

5 Keys to Successful Prospecting

While a novel could be written on this subject, this is a simple summary to help you get going. (more…)

8 years ago

How Many Touch Points Before a Sale is Too Much?

Hint, way more than most sales people are willing to commit to. This is not only a subject that comes…

8 years ago

Why Do Opportunities Stall & What Do I Do?

Within the normal sales cycle there are so many different areas where a sales person can stumble. For some, simply…

8 years ago

Successful Selling and the Theory of Relativity

Albert Einstein formulated the theory that says that space and time are relative concepts rather than absolute concepts. For example,…

8 years ago

Getting the Most from your COI’s (Centres of Influence)

What is a COI? COI’s are “people who know the people you want to meet”. COI’s don’t buy from you.…

8 years ago

The Value of Giving References

Let’s face it … both you, as the sales person, and your prospect know that what you communicate to them,…

8 years ago

Quality or Quantity?

I remember speaking to a senior person at a company that sold auto dialers, he was proud of the fact…

8 years ago

Dead Trees, Sales Pipelines & Loss Aversion [Research]

A massive clap of lightning awoke me from a dead sleep at 3 am. It was pouring outside. I responded…

8 years ago