Tip Sheet #11 from Doing the Right Things Right by Laura Stack
As you can likely attest, most business meetings waste productive time and last far longer than they should. But until we learn to communicate telepathically, meetings will remain a necessary evil—not only as a means of exchanging ideas and information, but also as a way of building relationships with others. That doesn’t mean you have to like them, but you can certainly make them more tolerable by applying these tips:
Put Your Foot Down
While business meetings may never be a blast, you can make them effective and efficient if you implement the points suggested here.
Customer acquisition costs are under constant scrutiny. As competition increases and budgets tighten, business leaders…
Lead scoring has always played a role in B2B sales, but its importance has accelerated…
For B2B decision-makers, prospecting is no longer about volume—it’s about precision. Sales and marketing leaders…
As Canadian markets become more competitive and digitally driven, revenue growth increasingly depends on data…
In B2B marketing and sales, data quality determines outcomes. Every email sent, call placed, or…
Expanding your reach in the Canadian B2B landscape depends heavily on the quality of your…