Five key differences between a B2B and B2C directory

Companies that integrate an online business directory into their sales and marketing do so to utilize the wealth of information available. For B2B sales teams looking for any advantage in their ongoing efforts to prospect new clients and generate lead lists they can convert into clients, a B2B directory is an amazing tool to have in their arsenal, especially when compared to a B2C directory.

The Canadian business directory available through Scott’s Directories offers many distinct advantages not often found with B2C directories. For starters, the B2B Canadian business directory database offers a menu of services that makes it a much more useful tool. Unlimited searching and downloading provides sales teams with volumes of comprehensive data, while multi-user licensing options allow an entire office to connect. B2C directories, on the other hand, are usually free such customization is not usually available as result.

With a subscription to the online business directory, your B2B needs are fulfilled in a much more user-friendly way. The primary advantage is the access your subscription gives you to accurate information on thousands of businesses. Scott’s Directories are updated monthly, whereas even the best B2C directory can’t be trusted to have fully accurate and up-to-date information. By incorporating the information, you get through searching the database, you can market and sell your products and services much more effectively by developing laser-sharp presentations. Lead list generation is vastly improved – as are your closing rates – when you use a Canadian business directory for your B2B activities, and prospecting potential clients is much easier.

Marketing business to business is different from marketing directly to consumers. Although you’re still selling a product or service, the difference between the two potential targets is much different. Businesses have more complex needs than a typical consumer; they also work hard to streamline the buying process to save their business time and money. Businesses make decisions based on logic; consumers often make purchasing decisions based on emotion. Selling to the B2B market can be more expensive because of the time it takes to develop the lead into a sale; there are also often many more decision makers involved in the transaction than with a typical B2C sale. For all these reasons and more, using a B2C directory to conduct B2B marketing is like using apples to make orange juice.

No matter who you’re marketing to, Scott’s Directories will quickly become the most important tool in your B2B marketing.