Focusing New Lead Efforts Through Online Resources in 2021

As most everyone knows by now, the face of lead generation changed drastically in March of last year. The trend going into 2021, has been companies finding new ways to generate leads now that in person events have been cancelled or postponed at a rate never seen before. The good news is that virtual lead generation has stepped up to help companies deal with a changing marketplace. Online resources, like a good quality Canada business database, can greatly improve online lead generation. 

The first thing that can often be improved on, is the way brands approach virtual events. With a surveyed 76% of virtual event hosts reporting that at least some level of efficacy was achieved through the event, many brands could do to improve their virtual event presence! The best tip for engaging new potential leads at virtual events? Invest in some sort of virtual speaking event. A virtual presentation from your company will generate hot, rather than cold, leads. This is because those coming to your session are doing so because they are actively interested in your brand and product. This can help generate some great qualified leads. Plus, improving virtual events strategies now should still be applicable in the future! A survey done by Conde Nast reported that 90% of those surveyed would be open to virtual events, even in a future where live events were back on.

However, online lead generation is not all virtual events or trade shows! It’s also about great online resources like Scott’s Directories Canadian directory. When it comes to online lead generation, we can help you and your team enact great segmentation in order to create truly targeted pitches. Segmentation can help drive engagement and give messages a more personalized and targeted feel. Bringing a more personal and intentional approach to virtual lead generation, such as email pitches, can help make “cold” emailing approaches feel much warmer. This can also be a great addition to virtual events, because targeted emails can feel more individualized and personal for the client than a virtual tradeshow full of virtual attendees. A subscription to our company database Canada will gain your team access to all of the information that they need to successfully segment leads and create impactful and personalized targeted messaging. With online resources now being more powerful tools than ever, it pays to invest in the best quality ones that you can. After all, segmentation and personalization techniques can only be as effective as the information they are based on. At Scott’s Directories , we never make you choose between quality and quantity. Our Canada business database offers thousands of company profiles, each profile jam packed with pertinent and always up to date information.