Categories: Blog

How to Use physician directory to Drive Sales

Marketing products and services to medical professionals requires a unique strategy, one improved by subscribing to an Ontario physician directory. Gaining a foothold into this lucrative B2B market is a great way to generate long term sales, because the medical profession is one industry that continues to grow across the country. By developing a comprehensive plan to maximize the benefits of an Ontario directory of physicians, you can ensure healthy sales growth for your company.

Doctors control a great deal of wealth, and connecting with them to market your medical product and services is key to your success. However, simply cold-calling or popping into a doctor’s office to open the dialogue is a bad idea. Front line administrative staff at doctor’s offices, clinics and hospitals often serve as a buffer between busy medical professionals and medical sales reps, and getting a doctor on the phone is next to impossible. However, an Ontario physician directory has up-to-date contact information on over 83,000 practicing physicians, surgeons and medical professionals across the country, meaning you can customize your marketing plan to the intended target. Not only that, the physician directory Ontario also lists recently graduated doctors, medical practitioners, hospitals and clinics. Regardless of what sector of the medical industry you want to reach through your B2B sales and marketing, your Ontario directory of physicians offers detailed information including medical interests, medical specialty, number of prescriptions written and languages spoken. What a great way to target specific medical professionals; if you are looking for a GP who speaks Cantonese and writes an average of 10 prescriptions a day, you can narrow your online search to find exactly the individuals for whom you are looking.

This kind of micro-level information helps talented sales and marketing professionals gather the information they need to develop great sales presentations and drive sales. Current content is vital to your ongoing marketing efforts: to facilitate that need, this physician directory Ontario stays relevant by including the names and contact information of the over 3,000 GPS and specialists that annually start new practices in Canada. It also offers other subscriber benefits including monthly editorial updates, quick same-day set up and 34 ways to search. It’s a vital resource for any B2B company targeting the medical industry in Canada.

Lori Meloche

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