Categories: Marketing Strategy

Reach manufacturing companies in Canada using an online directory

The word “manufacturer” carries a variety of different meanings. When it comes to industry, there are literally hundreds of companies that “manufacture” things, which is why a Canadian manufacturers directory is an enormous resource for companies trying to market to manufacturing companies. There is no one-size-fits-all manufacturer marketing strategy, but having a list of manufacturing companies in Canada is a great tool to help you build your B2B plan and stuff your funnel with active leads. Thankfully, you’ll find just such a list when you subscribe to Scott’s Directories.

Ontario is still the manufacturing capital of the country, and listing manufacturing companies Ontario has to offer is a primary reason the Canadian manufactures directory exists for your sales team to use. The Ontario Manufacturers Directory is the publication that launched Scott’s Directories in 1957. It provides comprehensive information on Ontario manufacturers to companies looking to market their own goods and services to this large and lucrative sector. Published every December, this directory contains nearly 1,500 pages of information, conveniently indexed for maximum usability. The directory contains over 14,000 company names and current contact information for nearly 23,000 executives responsible for making decisions that could lead to partnerships with your company.

Industrial marketing is very different than consumer marketing, and marketing to manufacturers requires even more unique marketing strategies. Having access to a list of manufacturing companies in Canada is an excellent resource for your sales and marketing teams to use to start building their lists, especially if they have a specific focus on manufacturing companies Ontario. This directory gives company name, address, phone and web coordinates, executive listing and relevant details on when the business was established, what type of manufacturing is done there and how many staff the company employs. Having that information when developing tactics to market to such manufacturers is a great advantage.

Think of the ways your sales team can use the data provided in such a directory; navigate through pages and pages of information to help conduct your market analysis, develop strategic business insight, search business advisory services or simply to help better prepare your business strategy and short and long-term planning. In an exceedingly competitive business environment, where competition is global and governments often change the landscape through their policy decisions, you need every relevant resource you can to help aid your team in achieving their sales goals. Whether you’re seeking manufacturers in Ontario, or any other province in Canada, using a Canadian manufacturers directory is an enormous benefit.

Lori Meloche

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