Timing Email Marketing to Boost Open Rates

Email marketing is one of the key facets of so many successful sales and marketing campaigns. Good quality email outreach is , in many ways, the gold standard of B2B marketing. After all, an email can be personalized nicely, and then sent off. Unlike a phone call, it can be responded to and analyzed at the leisure of the potential client, all from wherever they are in the country. However, the issue for so many B2B companies, is how to craft a truly effective and impactful email campaign. There are so many factors that can go into this, ranging from proper personalization to standing out from the rest of their inbox. However, a certain factor tends to be overlooked quite often, despite the fact that it can really affect how well your email campaigns will be received .That factor, believe it or not, is time. Yes! The time that you send out email marketing campaigns can really make or break how your email will be received, whether it will be opened, and whether or not it will ultimately be effective. So, when crafting your next piece of email marketing for your bc directory, remember the importance of timing.

Timing is key when it comes to email marketing, because it is tied to the biggest mystery variable of email marketing itself: what your potential client is up to around the time that your email will reach them. Ideally, your email should reach your potential clients in your British Columbia business directory when they have a bit of time on their hands to not only open and read your email marketing outreach, but to take time to really peruse it! Finding what times your bc directory are most receptive to your email outreach can be a bit tricky at first, but it should become easier as you try different things. It can be helpful to first send emails to different targeted groups at different times, in order to find out what hours of the day work best and produce the most engagement. However, for those who would like a place to start: a good rule of thumb is to try sending email outreach around 2pm, as this time is often found to be the best time of day to send email marketing. A key thing to keep in mind when trying out these methods? Time zones! Canada has multiple time zones, so make sure that you are tailoring your email send times to the time zone that your recipients reside. 2 pm where you are may very well not be 2pm in the area you are targeting.

When looking for good quality regional contact information, look no further than Scott’s Directories. Our business directory bc includes information on over 195,000 companies and can help you craft your well timed email marketing outreach!