Peggy Owen

The Importance of Localizing your Lead Generation Approach in Canada

Canada is a diverse, multicultural country, with unique regional identities and linguistic variances. With such a unique demography, it's imperative…

1 year ago

Challenges and Opportunities in Using Medical Databases for Research in Canada

In B2B medical sales, establishing a strong network of healthcare professionals is crucial. While personal connections and referrals can go…

1 year ago

The Importance of Data Privacy in Business Databases

Data is the new gold, and businesses today cannot survive without it. Companies create and store large volumes of data,…

1 year ago

How Technographic Data Can Help Your B2B Sales Team

As a business, you know having the right data is essential for making the best decisions. This is especially true…

1 year ago

Understanding the Stages of the B2B Sales Pipeline

The B2B sales pipeline is a critical tool for any business selling products and services to other businesses. It’s a…

1 year ago

Establishing Your Goals for Using an Online Sales Directory

If you’re looking for ways to increase your digital presence, one of the best tools is an online directory. A…

1 year ago

Little Known Tips about Selling to Contractors

Contractors either inherit their business or pave their own way after years of building up a community reputation and a…

2 years ago

Selling to Pharmaceutical Institutions

According to the Grand View Research market analysis report, the size of the worldwide pharmaceutical manufacturing market was estimated to…

2 years ago

How Data Quality Affects Marketing Campaigns

Data lies at the heart of marketing strategies. Most of the time, the success of a marketing campaign depends upon…

2 years ago

The Impact of Bad Data on Sales Efforts

Good data can mean the difference between success and failure for sale. Unfortunately, there is so much bad data out…

2 years ago

The Different Types of B2B Leads

Leads are the bread and butter of the B2B industry. Your team is likely very focused on garnering new leads,…

2 years ago

Lead Gen Errors to Avoid

The success of a B2B sales team depends upon the quality of its leaders. However, sales professionals often face various…

2 years ago