My kids think I’m a Luddite. I am from the world where the value of face-to-face marketing was one I…
There has been much talk lately about exhibitions as a place to engage customers rather than attempting to sell them…
When Murphy’s Law decides to ply its magic to your trade show strategy you need a contingency. It’s called your…
Do the math. Assume the next trade show you participate in expects a total audience of 10,000 people over a…
E-advertising is often measured as a Cost Per Impression (CPI) or Cost Per Thousand Impressions (CPM). This is not a…
A dilemma many exhibitors face is how much information to include in their trade show display. For small exhibitors with…
Which would you rather have: 500 mediocre leads or 25 – 30 high value leads? The answer is obvious and…
In her book Harry Potter and the Sorcerer’s Stone, JK Rowling wrote: "Enter, stranger, but take heed Of what awaits…
Looking at the return on your exhibit investment often has to do with monetary gains. But what if you are…
Say No! Yes, I mean it!! If your client or prospect (or customer) wants to buy something that is not…
A while back I posted a question on the TSEA (Trade Show Exhibitors Association) Group on LinkedIn about the use…
Thinking back to one of the great cult films of the 1980s…Caddyshack. There is a conversation between Ty Webb (Chevy…