Creating an “Experience”: Who Would You Buy From? Question: What is your customer really buying? What keeps them coming back? What…
You’re a marketer, not a spammer. You want to continue to reach your target market via email, but – through…
Years ago, I interviewed for a Vice President of Sales position with a mid-sized services firm. Everything was going well…
Don’t Get Swayed. Be careful not to get swayed too far from the original vision while remaining open to new…
Even the best sales people can struggle to stay motivated through the never-ending business development “chase”. Here are some key…
During a workshop recently, a participant asked me if an old-fashioned snail mail sales letter still works for generating leads.…
Regular training for your employees is integral to productivity and profitability, meaning it’s something you should never take for granted.…
There is no doubt that social media has added to sales, and people who leverage it, along with other resources…
I’ve been doing a lot of copywriting workshops lately. In fact, I just got back from conducting a training program…
Before the Meeting: Before any 1st appointment, send the prospect the following email as your agenda: First Name, Looking forward…
In 1970 the rock group, Five Man Electrical band, had a hit called “Can’t you read the signs.” You probably…
The title of this post makes an unsafe assumption, specifically that many in sales are prepared for the expected, they…