Sales and Marketing

The Value of Giving References

Let’s face it … both you, as the sales person, and your prospect know that what you communicate to them,…

7 years ago

Quality or Quantity?

I remember speaking to a senior person at a company that sold auto dialers, he was proud of the fact…

7 years ago

Dead Trees, Sales Pipelines & Loss Aversion [Research]

A massive clap of lightning awoke me from a dead sleep at 3 am. It was pouring outside. I responded…

7 years ago

Use Email Marketing to Grow Your Sales

Email is a powerful online marketing tool that can increase your sales when used properly. It’s a cost-effective method for…

7 years ago

Trial Closing

If you have been in sales for any amount of time, you have heard the term “Trial Close”. But what…

7 years ago

The Do’s and Don’ts of Business Blogging

Content creation is a critical component of any online marketing strategy – and blogging is one of the best formats…

7 years ago

Presentations with Purpose

For many of us, whether face to face or via a “webinar”, doing a presentation is an expected part of…

7 years ago

The 3 Sales Questions I Should Have Asked

A few years ago, shortly after launching my new website, I absentmindedly answered the phone when it rang. When the…

7 years ago

Why Marketing Automation Is a Critical Business Development Tool

Most businesses have a difficult time effectively managing on-going communications with prospects and existing customers. (more…)

7 years ago

Mind Over Manners

Look at any profession, sports, acting, science, plumbing and even sales, and you’ll see that the elite in the group…

7 years ago