Making Data Insights Actionable

It is likely already well known by now to most B2B companies, that data is incredibly important. Good quality data can translate to good quality marketing outreach, which can translate into leads, and so on. Good quality data is the backbone that supports almost every part of the B2B sales and marketing process. However, it can still be a bit difficult for some sales and marketing teams to make sense of exactly what actions should be taken when staring down a huge amount of data. After all, data does not quite come with an attached list of instructions as to what to do with it. Half of the battle of making the most of your Montreal directory data, is knowing what to do with it!

This is where we have to talk about going beyond seeing data as just a set of numbers. Quantitative data can be incredibly helpful! Having the raw numbers of who is buying what and when, as well as whatever numerical based data you already have, can be really useful. However, quantitative data alone is generally going to be pretty opaque. When it comes to turning data on your Montreal business directory into concrete and effective actions, it can be helpful to have a bit more context. This context will likely be found in the form of more descriptive, or qualitative, data.

For example, if you know that a certain outreach method boosted sales, it can be helpful to know why, so that you can keep that insight in mind when crafting outreach in the future. This would require having information that goes beyond quantitative numerical data on hand. What about this outreach was different? What might have made it resonate more with your target audience? Here, qualitative data can create a background of context that will make your quantitative data on your business directory Montreal more actionable and easy to decipher. Perhaps, when you look into it, you might find that your new outreach performed especially well with a certain target audience, such as smaller businesses. From there your team can work using clues to figure out why your new outreach appealed to smaller businesses, and how to replicate this in the future.

Now you may be wondering, how can my sales and marketing team find the good quality qualitative information that they need in order to contextualize all of their quantitative data? Well, there are many ways, including using surveys and questionnaires. However, for those looking to invest in a reliable method that does not rely on customers choosing to do surveys, there is Scott’s Directories. Our Montreal directory contains good quality information on over 120,000 companies. Find the data that you need, with Scott’s Directories.