Marketing Trends for B2B Manufacturers

Markets are always in a state of change, which can be both exciting and daunting! On one hand, change provides the chance for companies to adapt to new situations and grow. On the other hand, nobody wants to feel behind , or late to know about a trend. It can be important and helpful to keep an eye on what exactly is happening to the Canadian manufacturing companies market around you!

There have been many changes to the B2B manufacturing market that have come out of 2020 and 2021. One big one, has been the importance of virtual and online content. This has manifested in many ways. For example, with the growing trend of videos being used for marketing purposes. Shorter, customized videos being used as a way to stay in touch with clients are predicted to be a big upcoming trend. The key is that these videos help create a more personalized and human interaction in the digital marketing realm. With virtual events becoming much larger in 2020, there has been a trend in many clients becoming more interested in online events and content, which is likely here to stay. At least in some form or another.

Though in person events are slowly opening up in some places, the importance of a good digital presence will likely still be key. This is probably related to the trend of B2B buyers acting a bit more like customers in their buying habits. Another trend expected to come to the forefront of the B2B manufacturing market? Personalized marketing automation. This is related to the increased digitization of the B2B market. Much like videos, personalized marketing strategies can help your company stand out a bit to your Canadian manufacturing companies directory. An increase in referencing details such as buyers names, company names, and job titles, is a big marketing trend to help personalize buyers experiences.

For those looking to engage in some of these trends, especially the trend of increased personalization, it can be a bit of a daunting task at first. Where will your team find all of this quality contact information on Canadian manufacturing companies? There is no need to worry, because Scott’s Directories has your back. Our high quality list of manufacturing companies in Canada has everything your team needs in order to craft truly personalized marketing strategies. At Scott’s Directories, we never make you choose between quantity and quality of information. We have a wide breadth of information to peruse, with over 580,000 B2B company profiles, and over 1.2 million key contacts. However, we also offer high quality information that goes beyond basic contact info. Add to the mix the fact that your team can match your top clients easily and effectively, and it becomes even better.