Targeting Medical Schools Has Never Been Easier

If you’re a distributor looking to try new products in a medical environment, there’s an easy marketing solution: a list of medical schools. With a list of medical schools in Canada, you can target institutions that might be willing to use your product in their learning environment before it goes on to be sold to hospitals nationwide.

Here are a few ways that your prospecting process is about to get a lot easier.

Cold-Calling the Wrong Place

There’s a better alternative to reaching out blindly to universities and inquiring if they have a program for med students. A list of medical schools in Ontario can greatly improve your sales team’s success. They will feel so much more confident reaching out to someone if they know the person on the other end is a viable prospect. A list of medical schools is a powerful tool that can help you target your company’s outreach and increase the confidence of your sales team. Confidence sells, after all.

Product-Specific Outreach

Some universities are especially known for their neurology departments or their surgical programs. If your company manufactures scalpels, then you want to reach out to institutions that specialize in surgery. A list of medical schools in Ontario can help narrow your pitch list to the right places. It can even help you figure out which department heads are the best people to contact. A little bit of research online can reveal a lot about research facilities and who’s in the news for pioneering a new treatment.

Targeting Prospects by Region

Another excellent strategy for your sales team is targeting prospects by region. PPE, or personal protective equipment, is often harder to come by in rural areas. There are many differences in needs from coast to coast, and a list of medical schools in Canada can help you organize your marketing efforts. Perhaps you have uncovered that institutions near major cities frequently run out of your product. Alternatively, rural areas might be leading the way with a cutting-edge technique and might be willing to test your company’s product in their institution. Regional targeting is a great way to use a list of medical schools to improve conversion.

It’s now easier to find a learning institution to test your product before it moves into mass markets in hospitals. A list of medical schools like the one offered by Scott’s Directories can help you sort by location and keyword, improving the quality of your outreach and ultimately selling more products.