When I reflect on my childhood, these words spoken by my teachers still haunt me,” He has the ability but he is not living up to his potential.” The same comment can be applied to all parts of your life from your career choice to your exhibit program. In each case you need to know if you are living up to your potential. If not, then you are wasting an incredible amount of energy, resources, hopes and talents. Living up to your potential demands that you strive to be the best you can be at all times and that is often a tall order to fill.
Let’s look at your exhibit program. Are you getting stellar results for your effort or are your results suffering from a lackluster malaise due to complacency? Do you even know the results you are getting?
An exhibit marketing program has the ability of helping you achieve lofty goals. It requires some real soul-searching to ensure your efforts live up to your expectations. Statistics prove that a trade shows or special events can help you achieve your marketing goals. It’s your job to help it reach its potential.
Here are six questions to ask yourself about your exhibit program.
These six questions are only the beginning. However, without the right answers your efforts are doomed before you start.
© 2007 by Barry Siskind. Barry Siskind is author of Powerful Exhibit marketing. He is also President of International Training and Management Company who offers a number of services to exhibitors including the creation and implementation of a mystery-shopping program. Contact Barry at barry@siskindtraining.com for more information.
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