In these technologically driven times, there’s no excuse for not knowing the who, what, why, and how of your customer base. Those days of sending off mass, untargeted broadcasts are long gone. It’s all about personalizing your content based on your data and stages of the marketing campaigns. This is when your Canadian companies database plays a valuable role.
Business databases are readily available to all marketers but what you do with that matters most. After all, data is just noise unless actually put to use.
What Is Data-Driven Marketing?
As described by NG Data, Data-driven marketing is the process by which marketers glean insights and trends by analyzing company-generated or market data, then translating these insights into actionable decisions informed by the numbers.
Let’s look at the keywords from this definition.
Whether you’ve just started your Ontario company search or are looking to make significant changes to your existing marketing strategy, there are certain elements to consider when you aim to become more data-driven:
Like most valuable business strategies, there are challenges to successful data-driven marketing but you can always seek the help you need. Using a Canadian companies database like Scott’s Directories you can get access to high-quality reliable data to transform your marketing strategy to be more data-driven!
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