It has often been said that the secret to exhibit success lies in its focus. All too often exhibitors either…
We all want to do the right thing. Eliminating the waste in an exhibit program is just one example of…
The number of leads that are obtained at a trade show that are mishandled is astounding. Whether you are exhibiting…
Let’s say you are getting ready to set up your first tradeshow booth or you are trying to figure how…
My kids think I’m a Luddite. I am from the world where the value of face-to-face marketing was one I…
There has been much talk lately about exhibitions as a place to engage customers rather than attempting to sell them…
When Murphy’s Law decides to ply its magic to your trade show strategy you need a contingency. It’s called your…
Do the math. Assume the next trade show you participate in expects a total audience of 10,000 people over a…
E-advertising is often measured as a Cost Per Impression (CPI) or Cost Per Thousand Impressions (CPM). This is not a…
A dilemma many exhibitors face is how much information to include in their trade show display. For small exhibitors with…
Which would you rather have: 500 mediocre leads or 25 – 30 high value leads? The answer is obvious and…
In her book Harry Potter and the Sorcerer’s Stone, JK Rowling wrote: "Enter, stranger, but take heed Of what awaits…