When Murphy’s Law decides to ply its magic to your trade show strategy you need a contingency. It’s called your…
Which would you rather have: 500 mediocre leads or 25 – 30 high value leads? The answer is obvious and…
To parody the old joke, “How many customer service people does it take to handle a question?” The answer is…
If the statistics are correct, more companies can credit their success to participating in trade shows than any other marketing…
When I reflect on my childhood, these words spoken by my teachers still haunt me,” He has the ability but…
Some questions are extremely valuable while others are exceptionally weak. You want to take advantage of the power strong questions…
Every year companies who have never exhibited are enticed by the prospect of great returns from attending a trade show.…
One of my personal pet peeves happens when I ask a sales person a question and they don’t know the…
Tip Sheet #12 from Doing the Right Things Right by Laura Stack The only way to overcome “infobesity” is to…
What’s the number one cause of a negative impact on your brand at your exhibition booth? Clutter! Clutter happens at…