Understanding the Canadian Private School Market

The Canadian private school market is a small, but potentially significant market. The educational sector in general operates within its own culture and dynamic that may be new to B2B companies who haven’t had experience in the educational market before. However, by learning a bit more about the Canadian private school market, and armed with some great tools such as a good quality school database, it can be easier to navigate the educational market.

Something significantly different about the Canadian private school market from many other educational markets, is that the Canadian private school market is pretty much unilaterally smaller than the public school market. There are simply less private schools than public schools. Additionally, private schools generally tend to have less students than public schools, making them individually smaller as well. This information can be something that many educational B2B companies grapple with. How to get word out there about how great your products or services are, when the private school market is a relatively more limited one. However, a smaller market can still be significant, and can even sometimes have certain advantages when leveraged correctly!

For example, a smaller overall private school database can mean that word about your effective products can spread more quickly throughout different private schools. Private schools are likely to refer products to other private schools. And with a smaller market, word can spread more quickly and effectively! This means that building good business contacts within the Canadian private school market is key. A good reputation with one school could more quickly become a great referral to another school, and this can be a great way to generate leads.

It can also be helpful to navigate the Canadian private school database with your “niche” in mind. There are a variety of specialized school options within the private school market, such as Montessori schools. If your products would be best placed to serve the needs of a specific niche, than targeting outreach to the specific schools who share the same niche as your products can really make the difference.

Now you may be wondering how to make the first crack into the Canadian private school market. In order to even get word out there about your product so that you can jumpstart good referrals. You may also be wondering how best to get started with targeted outreach to schools that fit the same niche as our product. That’s where Scott’s Directories comes in. With Scott’s Directories Canadian schools database, your team will have access to contact info for over 17,000 Canadian schools, and over 50,000 contacts! With a wealth of info available, you and your team are sure to find the contact info that you need to craft targeted and effective outreach within the Canadian private school market.