In an increasingly fractured media landscape marketing your business presents new challenges daily. However, having access to a company contacts database featuring thousands of up-to-date business contacts is a great way to empower your sales teams and help market your business.
There are limitless possibilities available when you develop your B2B marketing strategies using the information you get using an online business contact database. For companies marketing their products and services to potential corporate clients, the Canadian business directory database currently available from Scott’s Directories allows subscribers to find key contacts and comprehensive business information specific to your target industry. With the unlimited search capabilities available through the database, you can drastically reduce the time it takes to build solid lists of potential clients.
There are other ways you can utilize the company contacts database to market your business as well. If you’re targeting government agencies and organizations on the municipal, provincial or federal level for example, you can search the database and find government departments by province along with the contact information of government officials. For B2B sales and marketing teams, there are literally thousands of potential customers you can search to find marketing leads, including full lists of technical professionals listed by their area of expertise and their location. This rich source of information drastically cuts down on the time it takes to find active account leads. For wholesale agents, there is a wealth of financial performance date available on the wholesale trade sectors, as well as up-to-date contact information. For B2B marketers targeting distributors, the Canadian business directory database offers a full list of distributors across the country, each easily searched by product category, company name and location. Manufacturers are also well represented in the database, and researchers will find relevant statistics they can use to successfully plan their marketing strategies.
Empowering your sales and marketing teams with the right tools for the job is the goal of every sales manager. Subscribing to a business database that features convenient user interface, print data in book-style format, downloadable contact lists, geocode mapping and immediate access 24/7 available anywhere you can get onto the web is simply the best possible tool you can add to your resources. The cost more than pays for itself in time saved for developing active lists, and having up-to-date contact information also helps increase your ability to segment and convert potential leads into sales. This is a 21st century solution for business marketers.