While generating strong leads can be time consuming, closing the deal can be even more difficult. Saying the wrong word or just a simple mistake can cause your lead to walk away. To prevent this from happening and to keep your closing percentages high, here are several things you should do.
Find Good Leads at the Start
If you want to convert your leads, you must find strong leads from the very beginning. A Canadian business database is an excellent starting point. This database helps you target sales and contact leads for many industries including medical, manufacturing, education, etc. These databases provide information on some of the largest Canadian companies, as well as local businesses. Additionally, these services not only provide a basic business number search, it offers updated and verified information about the company. You may find a history of the company such as when it was founded, information regarding its executives, sales and revenue information, etc.
To help you determine if a Canadian business database provides the information you need to find and close leads, utilize its free-trial. Scott’s Directories, for example, offers a 7-day free trial to help you determine how this type of service can greatly aid and assist you from the very beginning.
Learn about Your Lead
As you work to close a lead, do your homework. Learn as much as you can about the company and the employees you will meet with to close the deal. A Canadian business database can provide an ample amount of information regarding the company itself, but you can also use social media, search engines, news articles, etc. The more you know about the company, its needs, and the people you are talking to, the better prepared you will be.
Know Your Competition
When marketing and selling your product, you should know it extensively. You should be able to promote and answer questions easily and quickly. However, that’s not all. You should also be familiar with your competition and its products. You should be able to fully explain what sets your product apart from the competition, why companies should consider you and not another, ways you can give your leads a better experience than the competition, etc. Think these things through carefully before meeting with potential leads to close them.
If you want to close a high number of leads, you must do the work. You need to do plenty of research beforehand regarding the company, the individuals you are meeting with and even your competition. The more you know, the better prepared you will be, the more confident you will appear, and the more leads you can close.