Making Sure the Data You’re Using is Clean

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Data can be a strange thing, especially in the B2B sales and marketing realm. This is because, though good quality data can make a huge difference when it comes to crafting truly targeted marketing outreach, as well as fantastic and personalized sales pitches, not all data is good data. And when it comes to bad data that is not “clean”, well, that can be a real problem. The issue is, that outreach and sales pitches based on good, clean data can be incredibly effective. Whereas sales pitches and outreach based on bad data, can harm your overall strategies. When looking to make the most of data on your business directory BC, there are a few important concepts to keep in mind. 

Keep Data Clean

Luckily, there are “data cleaning” strategies that your company can implement in order to maintain better “data hygiene”. Which is to say, better quality data. It can first be helpful to define what “bad data” even is. Put simply, bad data is data that has become unhelpful and incorrect, often with time. Often “bad data” has gone bad because it is now simply outdated. This is an especially huge issue for contact information based data, because contact information can change fairly quickly.

Additionally, erroneous contact information can mean that your carefully crafted outreach may not even reach the intended recipient on your BC directory. With the inevitability of some contact information changing over time as people relocate or change jobs, it is important to have measures in place to ensure that your sales and marketing team only work with the best of the best when it comes to accurate contact information.

The Cost of Bad Data

Bad data, and the mistakes that it can cause, can cost your company both time and money. In fact, bad data costs companies in the United States a shocking 611 billion dollars, and an estimated 550 hours, annually. When your sales and marketing teams’ base outreach on bad data, they are much less likely to produce great results. After all, even the best sales and marketing teams cannot do their best when they are working with false or outdated information! Those are some serious consequences! And the biggest shame is that those consequences are largely preventable.

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Scott’s Directories

By investing in a subscription to Scott’s Directories British Columbia business directory, your sales and marketing team will have access to information that is kept up to date and “clean” by professionals. With information on 195,000 companies, covering a wide range of business types from wholesalers to legal firms, your team is sure to find the information that they need to craft truly targeted sales pitches. Our business directory BC also boasts accurate and up to date contact information, so that your company can rest assured that you are not working with outdated and false data that will impede your ability to actually reach clients.

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