Even two physicians from the same specialty will have different types of revenue. This information can’t be uncovered with a typical Google search, which is where a medical specialists directory comes in handy. You will have access to the sales history and revenue information of your targeted physicians.
This will enable you to better market your company and determine whether it fits into their budget. If your product or service has multiple price tiers, having this information on hand will also allow you to customize your message and inform them of the services that best fit their price range.
So, you determined that your prospective medical practice would benefit from your product or service – great! Now, who do you contact? Let’s say you are a company based in Ottawa or Hamilton. Having access to a medical directory in Toronto will also make you privy to who the decision makers at your prospective practice are. This will save you time and prevent you from reaching out to the wrong contact, or to someone who is no longer with the company.
When it comes to targeting the right prospects, paying attention to medical specialization is important. You will better be able to highlight the benefits of your product, determine who your best contact is, and explain why your company would help them improve the services they offer patients.