To ensure its survival a small business must be able to weather unexpected market challenges by adapting and evolving. As the coronavirus pandemic has spread across the continent, North American small business owners have had to react to challenges to mitigate business losses. One of the most common solutions has been to have employees work from home, a temporary solution that may have long-term consequences. For businesses with sales teams that rely on networking and relationships, one of the best tools they can be given to remain successful in their B2B efforts is a subscription to a Canada company list.
Work from Home Using the Right Marketing Tools
The transition to working from home can be fundamentally more challenging for small businesses. Fewer employees mean fewer resources, and the IT required to help facilitate connections between staff may be out of reach for some small businesses. Many small and mid-size organizations hit with work-for-home measures realized they needed to invest significant resources into structing IT solutions to help workers do their jobs. For companies that rely on their B2B sales and marketing teams, a subscription to a Canada business directory can certainly help them continue to produce at high levels. Even in a situation where staff are required to quarantine, a sales representative can continue with effective lead-generation activity by accessing a list of Canadian companies. These are easily made available through a subscription to the list of databases offered through Scott’s Directories.
Scott’s Directories Helps Sales Reps Working at Home
While business owners struggle to help workers stay connected despite not having effective collaboration tools in place, an individual sales rep can continue to put sales leads in the funnel and connect with business targets across the country. Searching the Canada company list gives users access to over 580,000 business profiles across Canada, and the key contact information on over 1.2 million executives and managers working within those companies. Workers may be physically limited to their home offices during strict clampdowns on travel during a pandemic, but with a tool that includes a list of Canadian companies ensures salespeople can spend their time selling by finding the right contacts to connect with.
Take Steps to Help Employees Working from Home
Some companies have handled the pandemic in a proactive way. Some have continued to pay employees even though they have less work or no hours. Others have implemented rotational schedules or four-day work weeks. Prioritizing the greater good for the organization is the job of the owner, and helping employees suddenly forced to work at home by providing them with the right tools is critical. This includes everything from home computers to proper software for meetings and job responsibilities. For B2B salespeople, that means a subscription to Scott’s Directories.