Using Sales Intelligence in SalesForce

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Using Sales Intelligence in Salesforce to Improve Sales Team Efficiency

  • Automatically update and enhance your existing account data
  • Allows you to quickly segment your data using broad selection of fields
  • Import new leads in one click

Salesforce is, to some extent, a sales intelligence platform right out of the box, as it allows you to segment, assign, classify and manage your data manually. However, like any CRM, it is dependent on the data you enter or import into it. If your data is poor or incomplete, then your CRM is not going to function optimally and your ROI on your CRM investment is going to suffer. Salesforce is a powerful tool—but on its own it will not automatically turn bad data into good data.

To make Salesforce function as an automated sales intelligence tool, you need complete, accurate profile data for your accounts and update it on an ongoing basis.

Effective sales intelligence tools such as Salesforce allow you to receive updated information about a particular Account, Contact or Lead within your CRM instance automatically. But the CRM will not generate the updated information—it will merely store it and allow you to access it, or use it in accordance with your current needs. You still need an information source.

Scott’s Directories for Salesforce is sales intelligence software that automatically matches your current accounts and contacts with Scott’s premium data and then appends and updates that information on an ongoing basis, providing you with the sales intelligence you need to properly segment your customers and prospects, and strategize within your target market.

By having your data updated automatically, it also gives you the ability to set triggers within your profiles that notify you of changes in the client’s data that may, in turn, signal a change in the level of opportunity the client represents.

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Here’s How it Works

Simply install the Scott’s Directories app in your Salesforce instance and it will automatically add Scott’s premium data to your existing Accounts and Contacts, and keep them up-to-date on an ongoing basis.

Unmatched or incomplete records can be matched manually with a single click—just pick from the list of possible matches to add Scott’s premium data to your Account or Contact profiles instantly.

Users can also identify new high-value prospects in the Scott’s database right in Salesforce using a variety of easy-to-use search filters and tools. You can search by company or by contact – and once you identify the records you want, you can import them directly into your Salesforce instance either as Accounts, Contacts or Leads.

All licensed Users have unlimited access to the Scott’s database, so you don’t have to worry about managing credit limits or overages for your team. And only unmatched records are imported to avoid duplication or unnecessary storage costs.

You can add Users for as little as a dollar a day and you can customize your data set in advance so that you only purchase the data you really need.

For over 60 years, Scott’s Directories has served as the trusted source of Canadian business data for Fortune 500 companies, government agencies, thousands of small and medium sized businesses and some of the country’s largest learning institutions and public libraries.

Now it’s available in Salesforce too!

Spend less time trying to manage and enrich your data and more time selling. Call us today to find out how Scott’s Directories for Salesforce can automatically enrich your CRM data and give your sales reps the sales intelligence they need to succeed.

What Our Clients Say About Us

Scott’s Directory has been a great partner in assisting our national charity BullyingCanada in accessing up to date and accurate information about businesses and organizations across Canada, allowing us to form partnerships and lasting relationships to further our work.

We have used a number of the products available, and I can say with confidence that all of the Scott’s Directory line of products will meet the meets of businesses and organizations that are looking for accurate information related to corporate data.

The features of that the online database allow for very direct search criteria and provide detailed results.

We will continue to use their services for years to come!

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Rob Benn-Frenette

Rabiya is great to work with. She responds to questions quickly and efficiently and if she doesn’t have an immediate answer she finds out quickly for you. Great to work with!

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Lyn Chrysler
Ontario Physician Human Resources Data Centre

Rabiya is very professional and responsive…every time I need her help she always has time for me.

She is a great asset to have for an employer..Thank you Rabiya.

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Joanne Beaudoin
IPL North America Inc.

Scott’s Directory has been instrumental in helping us at Habitat for Humanity (Miss-Halt-Duff) connect with local businesses for partnerships. The search function allows us to narrow our search to very specific criteria to give us precise results while also providing us with key information on the business. It has made our outreach process much faster and simpler with easy ways to download and save our search results, and we look forward to continuing their services in future searches

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Charles Digiovanni
Habitat for Humanity

We recently purchased a list that contained 2,200 manufacturers in Ontario with facilities over 33,000 sq ft in size. We were doing old fashioned mail-outs for marketing and have had results better than expected. We are looking at purchasing another list.

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Jeff Hawthorne
Global Point Energy

I’ve been using Scott’s Directories for more than 10 years now. Great product but the support you get is absolutely amazing. I recommend Bridget Wiley – incredible attitude and the willingness to help the customer no matter what. Thank you Bridget!

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Dr. Walter Paliga
Brampton Vascular Institute

My company has been using the Scotts Directory for 30 plus years, first in the Printed edition, CD edition and now the On-Line edition. Scotts has been a valuable tool in expanding our business and an excellent resource for obtaining new companies and names. I would highly recommend purchasing the Scotts Directory for your business.

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Brian L deLottinville
Trans-United Consultants Ltd.

Rabiya provided my company with excellent service. She went above and beyond by assisting me with a complex migration project. I highly recommend Rabiya/Scott’s Directory to any company.

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Walter Sima
PMC Specialist Recruitment Solutions

Easy to deal with. Great communication. It’s easy to isolate a list, and if I need help, they are around to support.

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Ryan Good
Garrison Dental Solutions LLC

Was a brand new employee about a 10 weeks ago and I could tell that Scott’s Directory had far more bells and whistles than I was using. Decided to give their helpline a try. Upon calling, I was greeted by a kind and bubbly phone assistant named Rabiya. She taught me how to create and save company lists. That action alone saved me a lot of time. She would take a moment at the end of every call to point out a feature I was not familiar with.

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Lynne Smith
BCB International Inc.
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