The Do’s and Dont’s of Selling to Post Secondary Institutions

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The educational sector can be something of a unique market with it’s own ever changing buyers culture and specifications. It can also be a pretty saturated market, but there’s no need to fear! Cracking the post-secondary market can be made a whole lot easier when you and your team keep certain do’s and dont’s in mind!

A big “do”, is to have your team work on a great email campaign for reaching out to your list of colleges in Toronto! Email is a great option, because it allows your intended recipient to follow up at their own pace, all while still alerting them to your presence. An email allows your team to have full control over the message being sent to key decision makers, which will allow them to craft a great and targeted message. An email also shows that your company is adept at working with key educational decision makers packed days. An email will still be there when their meeting is done, with a great and on brand message ready, which can make it a great starter option before cold calls. A big “don’t”, when it comes to these email campaigns? Lack of personalization. An incredibly generic and automated feeling email definitely sends the wrong message. It makes your team look like they aren’t doing their research as much, and gives emails a less personal feel. This doesn’t get you off on the right foot with post-secondary institutions! Instead, opt for making use of great quality data, like the information found on Scott’s Directories list of colleges in Ontario. With over 17,000 schools and information on over 50,000 key contacts, your team is sure to find the information that they need in order to craft great and personalized email campaigns!

Ok, once you’ve gotten their attention with a great email campaign, what’s next? Well, among other things, it is time to really engage your potential clients on your list of colleges in Canada! A big “do” here is to be savvy during the sales pitch. Always try to engage your clients during sales pitches with information that is tailored to their needs, and how your products or services will uniquely help their institution. “Don’t” make sales pitches from a place of thinking that all post-secondary institutions will have the exact same needs or implementation speeds or strategies.

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With Scott’s Directories list of colleges in Toronto, your team will have access to data that goes beyond basic contact information. Our databases are comprehensive and detailed, helping your team to keep the sales process personalized the whole way through! Access the data that you need with our easy “slice and dice” search options that will help your team to easily navigate our online portal. Invest in a subscription to Scott’s Directories today!

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