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Lori Meloche
Professional Title & Current Role
  • Vice President, Marketing – Scott’s Directories
Professional Profile Links
Shape Shape Shape Shape

Lori Meloche is the Vice President of Marketing at Scott’s Directories, where she oversees the company’s marketing strategy and brand development with a distinctly strategic approach. Drawing on more than 20 years of experience, Lori blends business acumen, creative vision, and strategic insight to drive organizational growth and innovation. She holds a diploma in Graphic Design from Sheridan College and management credentials from Ivey Business School. Since joining Scott’s Directories in 2017, Lori has played a pivotal role in shaping the company’s direction and market impact through data-driven, forward-thinking strategies. Outside of her professional accomplishments, Lori is also committed to giving back as Outreach Coordinator at St. Ignatius Loyola Catholic Church, where she leads fundraising and community support initiatives. Her leadership, strategic expertise, and passion for both business and community make Lori a trusted voice in marketing and outreach.

Roles / Notable Work
  • Vice President, Marketing at Scott’s Directories (2017–Present)
  • Outreach Coordinator, St. Ignatius Loyola Catholic Church (2010–Present)
  • Led numerous successful fundraising and community initiatives
Affiliations & Memberships
  • Outreach Coordinator, St. Ignatius Loyola Catholic Church

Written

Lori Meloche's latest articles

B2B lead generation in Canada continues evolving as businesses rely more heavily on digital prospecting, verified business intelli...

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Ontario sales teams increasingly depend on verified business intelligence to improve prospecting precision, reduce manual research...

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Ontario sales teams increasingly rely on verified business intelligence to improve prospecting accuracy, reduce CRM decay, and str...

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Ontario healthcare sales environments have become increasingly complex as hospitals, regional health authorities, clinics, and pro...

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Ontario’s manufacturing sector continues to evolve through digital transformation, supply chain shifts, and increasingly competi...

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Free contact lists may appear cost-effective, but the operational impact of inaccurate data is significant. Research on B2B databa...

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Toronto’s business environment has evolved far beyond traditional public listings and static company databases. Modern organizat...

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B2B databases decay rapidly. Industry research consistently shows that more than 30% of contact records become inaccurate within a...

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Outdated business records create hidden operational problems across sales and marketing teams. Inaccurate executive contacts, inac...

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Quebec’s healthcare market operates within one of Canada’s most regulated business environments. Pharmaceutical companies, hea...

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Alberta’s economy combines mature industrial sectors with rapidly growing innovation industries. Energy remains a major driver o...

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As Canadian markets become more competitive and digitally driven, revenue growth increasingly depends on data quality. In 2026, or...

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