How 2020 Has Changed B2B Sales

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It is fair to say that 2020 has brought about a significant shift in many things, business models included. But how has it changed B2B sales specifically? Well, it seems that all signs point to the importance of at least some digitization of the B2B process going forward into the new decade. A mixture of more traditional sales strategies mixed with a growing interest in B2B buyers for digital marketing has become the norm for B2B sales. You may be aware that a 2015 article gained a lot of traction in the B2B sales community for it’s fairly alarming headline that read “Death of a B2B Salesman”. The article predicted, among other things, that by 2020 B2B salesmen would be largely obsolete. Their reasoning seemed to be that, by 2020, increasing digitization would have largely erased the need for B2B salesmen. The question is, how accurate was this prediction? As is so often the case, the truth is more nuanced. B2B Salesmen have certainly not been rendered obsolete, but digitization has become an increasingly important tool in B2B sales. The first level of engagement for B2B marketing in 2020 so often takes place in the digital space. Knowing how to optimize “digital dialogue” will likely be increasingly important for your B2B sales team going forward.

If you are looking to give your B2B sales team one of the best digital sales tools, consider investing in a Canada business directory. Digitization is not about replacing a sales team, it is about helping that sales team do even better than ever before. A lot of the work that goes into preliminary fact finding ventures for your B2B sales tactics can be truly improved by going the digital route. By providing your sales team with a Canada company list, you can really speed up the B2B sales process and can expect even greater success in your sales efforts. Cold calling unqualified leads, and going into sales situations without up-to-date information helps nobody.

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A subscription to Scott’s Directories Canadian business directory will help you team reap all of the benefits of this newer and more digital age. Instead of chasing down potentially wrong contact information, they can rest assured that the over 580,000 detailed B2B company databases will be completely accurate. Incorporating great digital tools is the way of the future, and Scott’s Directories is known as the best single source for helping you make more meaningful connections with the right professionals for your business. Our Canada business directory will stay available to your sales team 24/7, and offers information on Canadian businesses in everything from wholesalers to healthcare. The future of B2B businesses is certainly trending towards smart uses of digital B2B sales tools, but this doesn’t have to be a scary thing. Tools like business directories can really improve the efforts of your sales team, and take your marketing strategies to the next level.

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