Integrating B2B Ecommerce for Pharmaceutical Wholesalers

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Though the B2B marketplace and the B2C marketplace are two separate situations, they can influence each other! One of the areas that this is most clear, is how the rise in B2C ecommerce has helped increase the prevalence and opportunities inherent to B2B ecommerce. Though this may seem a bit daunting to some B2B companies who might be a bit hesitant to do the work of creating an online platform, there are huge upsides to expanding into ecommerce. Connecting digitally with your list of pharmacies can really go a long way when it comes to pharmaceutical wholesale.

Firstly, there are the stats to look at. A staggering 74% of B2B buyers have reported that they use the internet to help them assess whether or not they want to buy a product. Additionally, an even more impressive 93% of B2B buyers who have made their buyers decision made the call to buy their product online. This is huge news for Pharmaceutical wholesalers who are always looking to better connect with their Canadian pharmacy list. After all, when you see that such an overwhelming majority of B2B buyers reported relying so heavily on digital interactions in order to make final purchasing decisions, it becomes clear how important having a great digital presence can be.

The even better news? That even though there are clearly such impressive potential gains to be made from brushing up your B2B digital presence, not as many competitors have begun to follow suit! A mere 11% of medical supply businesses and related companies surveyed had expanded into offering ecommerce B2B services. This is a real shame, and not something your company has to overlook! When you expand into the ecommerce realm, your company not only has better reach to existing customers, it can find new ones as well! Ecommerce opens your company up to so many new opportunities. This is because an ecommerce website has the ability to be always open regardless of date or time, and can have a much more international reach than an in person store might have.

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Connecting more digitally with your list of pharmacies in Ontario is also beneficial as it can really streamline the entire selling process, which can translate to better profits for your company over time. One of the big (but often overlooked) benefits of ecommerce, is that the customer themselves put in their orders. This can create much less errors and confusion. In fact, Forrester Research estimated that a 90% savings on costs can be achieved by instituting ecommerce thanks to the minimization of errors. So, for those looking to reap the many benefits of ecommerce, look no further than Scott’s Directories. Our list of pharmacies comes equipped with all the information that your sales and marketing teams need.

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