To succeed in sales, you must learn to overcome many challenges. Prospecting is often considered the toughest part of the job; like searching for oil, you can spend a lot of time digging without accomplishing successful results. One tool to help make that process more productive is subscribing to a Canadian manufacturers directory.
Five Ways a Canadian Directory Can Be Powerful to Your Business
When conducting B2B sales, you need to be able to provide value to your potential customers. There’s a far less chance of rejection if you’re actually pitching your prospect a product or service that can help their business. If your goal is targeting Canadian manufacturers and exporters, for example, you need to make sure what you’re offering is relevant. The first way a Canadian manufacturers directory like the one offered by Scott’s Directories can help you in your B2B sales efforts is by providing all the relevant information you need on over 180,000 businesses, information you can use to develop solid proposals for this sector. Secondarily, the directory will also provide you with all the contact information you need on the decision makers within those targeted companies, whether you’re marketing to manufacturing companies Ontario or across the country. Imagine the power of having 24/7 access to over 330,000 key contacts in businesses across the country. Thirdly, the online directory offers 35 different ways to search, so you can re-target and focus on developing the best possible lead list.
The fourth benefit of subscribing to an online Canadian manufacturers directory is it offers many other useful benefits for your sales and marketing teams. Download information, print it in convenient formats, share information across multiple subscriptions or conduct research on individual companies. The data available is current and entirely helpful. The fifth benefit to subscribing to such a comprehensive online database of information is the increase in conversion rates that naturally follows.
Data Is King for B2b Sales
The more information your sales and marketing teams have access to about businesses in the market you’re targeting, the more successful they will be. The cost of such a subscription is minimal compared to the increased sales that will result. Prospecting becomes instantly more effective with access to a national database of Canadian companies; eliminate ineffective cold-calling by doing all the work in advance. Research company names, executives contacts, annual sales, type of products being manufactured and more. It’s all available through one online directory designed to be a powerful ally in growing your sales and marketing numbers.