There is a lot of conventional wisdom about the best practices involved in generating quality sales leads. However, if the movie Moneyball has taught us anything, it’s that sometimes reinventing things is a better strategy than following convention. For example, the digital age has certainly reshaped the way sales leads can be generated. For proof, look no further than the online Toronto directory.
Digital Data Is a Sales Rep’s Best Friend
Generating qualified sales leads in today’s sales environment can present a challenge no matter what your B2B product or service may be. As much as social media has reshaped the way people interact, it isn’t “social” in terms of face to face interactions, which were always a key method of developing a network and generating sales leads. Today Twitter is an example of a digital platform where astute sales reps go mining for sales leads; however, it’s not nearly as effective as a comprehensive Toronto business directory can be for extracting reams of relevant information on the Toronto market and the thousands of business that operate in the GTA. Scott’s Directories business directory Toronto is part of a comprehensive database listing over 180,000 business across the country. Consider that number when thinking about the number of new sales leads you’ve generated in the past year.
Good Practices for Generating Sales Leads Using a Database
Searching a Toronto directory is easy. Conducting an effective search involves knowing what you want to target for your B2B sales and marketing. Having a list of 180,000 businesses at your disposal may seem like a wealth of riches. However, not every one of those businesses may fit the profile for your B2B sales. If you’re selling non-plastic playground equipment to daycare centers, for example, accessing a list of iron ore mining companies is not going to net you the lead list for which you’re looking. Marketing tools are only good if you take the time to master use of the digital platform; thankfully, the Toronto business directory is easy to navigate, and with a few sessions any sales rep with a nose for market research can quickly download a list of high-value prospects.