Use Intent Data to Strategize Your Marketing and Overcome Common Challenges

Understanding customer interactions across all touchpoints with your business is one of the primary objectives for marketers. To help get that understanding, it’s important in today’s marketplace to embrace technology, and discover the ways it has reshaped the way consumers behave. One way to do that is through use of intent data and research conducted using a BC directory.

Intent Data and the Benefits to Your Sales Objectives

Intent data is behavioral information collected about an individual’s online activities – in basic terms, it’s a quick way to utilize someone’s online search patterns to gain insight into who the person is that’s doing the searching. It’s a new form of quantitative data that is super helpful to sales, marketing, and research teams looking to find ways to better connect with consumers of their B2B products and services. For companies targeting British Columbia through use of a BC business directory, utilizing intent data is another tool in the arsenal. The process of guiding a customer from learning about your company to signing a contract is called the sales funnel, and in order to effectively develop your sales leads and turn prospects into customers, you need to understand what motivates them. Analyzing intent data is a helpful way to understand what your clients are searching and how they’re conducting business online. Subscribing to a British Columbia business directory like the one available through Scott’s Directories is the first step in generating comprehensive lead lists packed with clients potentially interested in your B2B products and services.

Use Intent Data to Strategize Your Marketing and Overcome Common Challenges

Utilizing intent data helps you overcome challenges common to all sales activity. For starters, it helps you better target potential buyers. It also allows you to generate quality insights into your targets and to help you build more strategic marketing campaigns to win their business. Scott’s Directories is a product that helps you secure clean data on over 91,000 companies across Canada, including lists of key executives and decision makers within those companies. Subscribing to Scott’s Directories to gain access to their BC directory allows you to instantly improve your lead generation and data management process. Competition – especially in a time of Covid-19 challenges – is fierce, and customers know they have multiple options. B2B companies need to be intuitive and distinguish what their customers need. Intent data helps inform your team by discovering more about consumer behaviour. In today’s marketplace, not using intent data is a liability.

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