Let’s consider a B2B product you need to sell in British Columbia. Perhaps it’s a niche product, one that most people have never heard of. Even the industry you’re targeting may not have heard of it. Spending huge budgets on mass marketing isn’t going to have a major impact, because it’s a product most people don’t need. A great solutio
The only sure thing in life is death and taxes. We’ve all heard that line. Certainly, in business, taxes are one of the only things you can count on. Operating a business means taking a risk, and risk involves uncertainty. You can’t always foresee an economic downturn, a pandemic, or a worldwide financial meltdown. However, you can put conting
There are many steps involved in building solid brand awareness for your products. For marketers and business owners who want tangible measures of success, using brand awareness might not be a good idea, because it’s not a metric that can be accurately calculated. Your product might not be one that is easily embedded into the psyche or purchasing
How do you start the process of finding the right wholesaler for your brand? That’s a question many manufacturers and producers have to ask themselves. Any wholesaler you choose is accepting your product for one reason: to make money. There’s no reason for them to take a chance distributing your brand if there’s not a payoff. Your wholesaler
Canada may have four seasons, but salespeople only recognize two: busy season and slow season. Like most sales jobs, B2B selling can be a cyclical activity – but only because buying decisions are often contingent on time of year: quarters, seasons, national holidays, etc. Slow periods mean less income for sales reps, and no B2B rep wants that. To
Living in isolation has many people experimenting in the kitchen for the first time. Regardless of what you’re cooking, the success of your efforts depends on having all the right ingredients. When it comes to your B2B marketing mix, you also need to have all the ingredients required to create a great marketing plan. Quality data is the primary i
Understanding customer interactions across all touchpoints with your business is one of the primary objectives for marketers. To help get that understanding, it’s important in today’s marketplace to embrace technology, and discover the ways it has reshaped the way consumers behave. One way to do that is through use of intent data and research c
Gaining a competitive advantage. It’s critical in many aspects of life, and even more important in business. For companies offering similar products and services, gaining a competitive advantage can be the key to earning a greater share of the market. Broad access to business data has leveled the playing field for some. For others, getting a leg
The year 2020 will forever be defined by two words: coronavirus pandemic. By the first day of spring, the optimism that arrived with the dawn of a new year had been radically transformed. So too had the economic forecast, as businesses struggled with the realities of a locked-down marketplace, segregated workers and an uncertain future. For Western
Given the technology available to connect with people around the world, the term “local business” is almost a non sequitur. Any “local” business can conduct business on a global scale simply by mastering the sales and marketing strategies required to go global. Using technology to accomplish that goal is as simple as subscribing to Scott’
