Does dirty data affect quality leads? That’s like asking if using dirty water affects the taste of your morning coffee. Dirty data is a growing concern in business giving the reliance on data in B2B sales and marketing. Dirty data results in wasted resources, lost productivity and enormous waste when used to develop marketing plans. Some estimat
If a sales rep had a magic wand designed to grant realistic wishes, it would probably be used to generate an endless flow of sales leads. Any effective rep doesn’t mind the selling part of the job, but generating B2B leads takes time, effort, marketing support, research, networking and a whole host of different tools, including access to a compre
There are dozens of B2B businesses in active research mode trying to buy the type of products and services you sell. The question is, how do you find who and where they are so you can direct your marketing to them? One rapidly emerging method is through the use of intent data, the behavioral information collected about an individual or business’s
Blood donor agencies are forever in need of Type O blood because its use is universal in all situations. Business data works in a similar fashion, acting as the lifeblood for the healthy development of B2B sales and marketing strategies. When targeting the Quebec market, the best data you can tap into for B2B initiatives is a Montreal business dire
Many primary care physicians do more than simply treat patients. In Ontario and elsewhere, physicians oversee businesses, manage budgets and procure products. As a result, physicians are often visited by B2B sales reps pushing individual products rather than taking the time to gain a holistic understanding of what a physician needs for his or her b
In darts, it takes a steady hand to hit a bullseye on a consistent basis. In competitive shooting, a scope can help a shooter fire shots with laser-sharp precision. In sales, targeting is just as important if you want to hit your revenue marks. One tool to help sales teams achieve that goal is a Canada Business Database.
Improve B2B Sales Targetin
When it comes to generating B2B sales leads, is it better to have quality or quantity? How many B2B sales leads should a rep generate on a weekly, monthly or yearly basis? What is the optimum opportunity-to-sale ratio? How many inbound inquiries are required to meet revenue targets? These are the questions that keep sales managers up at night. When
Adding a valuable asset to your team can change your fortunes in significant ways. Just ask the Toronto Raptors, who added Kawhi Leonard and turned a good team into a championship team. Accessing a great online directory is a way for your B2B sales team to also achieve championship results, especially when you’re in need of a resource-rich wester
Not everyone has the heart for sales. Working as a B2B sales rep in any industry comes with challenges. So many factors beyond your control can affect your job and, as a result, your income. From a stagnant economy to changes in consumer buying habits, there are always uncertainties. For lead generation, however, one thing is always certain: you ca
Forgetting your password – it’s the bane of modern existence. Whether it’s to your computer, your iPhone or your debit card, plugging in bad data in the form of an erroneous password usually nets bad results. It’s the same when using bad data to develop your sales and marketing outreach. That’s why smart B2B sales professionals looking fo
