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Lori Meloche

Lori Meloche is the Vice President of Marketing at Scott’s Directories, where she oversees the company’s marketing strategy and brand development with a distinctly strategic approach. Drawing on more than 20 years of experience, Lori blends business acumen, creative vision, and strategic insight to drive organizational growth and innovation. She holds a diploma in Graphic Design from Sheridan College and management credentials from Ivey Business School. Since joining Scott’s Directories in 2017, Lori has played a pivotal role in shaping the company’s direction and market impact through data-driven, forward-thinking strategies. Outside of her professional accomplishments, Lori is also committed to giving back as Outreach Coordinator at St. Ignatius Loyola Catholic Church, where she leads fundraising and community support initiatives. Her leadership, strategic expertise, and passion for both business and community make Lori a trusted voice in marketing and outreach.

Roles / Notable Work

Vice President, Marketing at Scott’s Directories (2017–Present)
Outreach Coordinator, St. Ignatius Loyola Catholic Church (2010–Present)
Led numerous successful fundraising and community initiatives

Affiliations & Memberships

Outreach Coordinator, St. Ignatius Loyola Catholic Church

Written

Lori Meloche's latest articles

16-Nov-2023 | 6 min read

Unlocking Success with an Effective Onli...

In B2B sales and marketing, success hinges on connecting with the right audience. You can have the most compelling content and a s...

01-Jun-2023 | 3 min read

Benefits of Choosing Scott’s as Yo...

As a business owner or marketer, finding the right target audience is essential for the success of your business. Scott’s is...

01-May-2023 | 3 min read

Using the Scott’s Directories Busi...

In today’s fiercely competitive business environment, finding and reaching potential customers is crucial to your organization�...

13-Apr-2023 | 4 min read

Strategies For Generating High-Quality L...

If you are involved with marketing and sales in the Canadian B2B market, you know how challenging it can be to generate high-quali...

10-Apr-2023 | 4 min read

The Importance of Data Quality in Busine...

Data has always had significant value in businesses, and data quality plays a crucial role. When it comes to business databases, a...

07-Apr-2023 | 6 min read

Explore the Benefits of Scott’s Di...

When it comes to researching companies for B2B sales, there are a few different directories out there, each with their own strengt...

10-Mar-2023 | 3 min read

How to Use Scott’s Directories for...

Sales prospecting is a key part of any sales process. It enables businesses to identify qualified leads and target those who have ...

13-Feb-2023 | 3 min read

Leverage HCP Lists from Scott’s Di...

Scott’s Directories offers a comprehensive list of healthcare professionals that businesses can leverage for their marketing nee...

06-Feb-2023 | 3 min read

How to Use a B2B Sales Directory to Sell...

A B2B sales directory is an online directory of businesses that sell products or services to other businesses. If you have a sales...

18-Jan-2023 | 3 min read

Scott’s Directories Announces Our New ...

Scott’s Directories is thrilled to announce that we’re launching our brand-new user portal! With easier search functions, comp...

10-Jan-2023 | 3 min read

How to Make Sales to Canadian HCPs with ...

With the Canadian healthcare system taking a greater focus on health and wellness, there has never been a better time to make sale...

05-Jan-2023 | 3 min read

Crafting Effective Pitches to Ontario Bu...

Connecting with businesses in Canada’s largest province can be a daunting task, especially if you are just starting out. Tha...