Corporate

Shape Shape Shape Shape

The landscape of the B2B buyers-market, like many other areas of life, has been radically changed by the COVID-19 pandemic. Since ...

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Want to hear the worst follow-up phone call to a contact you met at a trade show? It goes something like this… You: Hi, It’s B...

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One of the great benefits of attending an exhibition is the opportunity to network with industry colleagues, suppliers and buyers....

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It has often been said that the secret to exhibit success lies in its focus. All too often exhibitors either try to accomplish too...

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Let’s say you are getting ready to set up your first tradeshow booth or you are trying to figure how to close more sales. Then y...

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My kids think I’m a Luddite. I am from the world where the value of face-to-face marketing was one I understood. Now I live in a...

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Do the math. Assume the next trade show you participate in expects a total audience of 10,000 people over a period of 20 hours. Th...

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E-advertising is often measured as a Cost Per Impression (CPI) or Cost Per Thousand Impressions (CPM). This is not a new technique...

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Looking at the return on your exhibit investment often has to do with monetary gains. But what if you are among the many exhibitor...

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Say No! Yes, I mean it!! If your client or prospect (or customer) wants to buy something that is not in their best interest (it’...

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Thinking back to one of the great cult films of the 1980s…Caddyshack. There is a conversation between Ty Webb (Chevy Chase) and ...

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When you get in front of a prospect or customer for that important meeting – What are you saying? Are you clear on what you need...

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