Who would you Buy From? A comparison of 2 approaches…
Creating an “Experience”: Who Would You Buy From?
Question: What is your customer really buying? What keeps them coming back? What is going to make them refer people to you? What will decrease the importance of just price alone?
Answer: The overall buying experience your customer has when dealing with YOU.
Below are some scenarios that feature 2 different approaches. Describe the difference in terms of the experience from the point of view of the
buyer. Who would you want to buy from?