People spend a lot of time and money developing fancy power point presentations, glossy brochures and creative PDF’s. Sometimes, they even customize each presentation in preparation for a 1st meeting with a new prospect.
Here are some tips and techniques on how to properly use (or not use) your information:Presentations:
- It’s rare where starting a relationship off with a presentation is a good idea. Going through your canned (even customized) power point presentation sabotages the key purpose of an initial meeting … which is to find out about them and their pain.
- Learn about them first: By first learning about your audience, you can shorten and focus your presentation (preferably a two-way discussion) to the topics that are most meaningful for them. This will substantially increase impact and will show your audience you listened.