A marketing plan can be a great way to help your company reach their goals. Creating a detailed marketing plan can help align everything about your marketing techniques and make your goals that much more achievable. A strong marketing plan will provide clarity on what next steps should be taken down the line in marketing for your company. Wanting t
Sales have evolved significantly in the last decade, and now with automation and artificial intelligence influencing sales technology, you can expect further changes to take place. The principles of sales will always be the same but the way we cater to our customers will always continue to change. Your greatest asset is your customer base, and the
To ensure its survival a small business must be able to weather unexpected market challenges by adapting and evolving. As the coronavirus pandemic has spread across the continent, North American small business owners have had to react to challenges to mitigate business losses. One of the most common solutions has been to have employees work from ho
A full pipeline is essential to every business. Getting the sales and marketing departments to agree on the best method to ensure that continues to happen is a critical pillar of your business. Like the Leafs versus the Canadiens, the competition between sales and marketing departments is eternal. Getting them to work together takes effort, focus,
Every business has a story to tell. For B2C content marketing, brand storytelling is a key component of persuasive marketing. In the B2B world, it’s not always easy to connect with your target emotionally given the fact you’re trying to sell business solutions. That said, using brand storytelling in unique ways can certainly help sway a prospec
Everyone who has ever played hide and seek as a child knows there is a simple strategy to playing the game: you just need to know where to look to find what you’re looking for. For marketers and business owners looking to generate B2B sales leads, looking through a list of Canadian companies is a great starting place. And the online business dire
Sometimes watching sales people in action is like watching a tennis match; the prospect asks something and we lob back an answer right away. Other times the prospect will make a comment, and we slam back an answer, at times with more top spin than one would ever need. While there are a number of good lessons in sports for sales people, a meeting sh
While I think it is important for experts and pundits to challenge sales people to stretch and evolve, to stay on top and ahead of evolving trends and technology, it is also important to keep it real. Since the advent of technology, especially from the start of the last century on, there has been a debate about the impact of technology on selling
Dear Jenae,
I have approximately 25-30 potential clients that contacted us inquiring for business. I send them our marketing material as they request. And then I don’t hear from them again. I even follow up, and then nothing. Any thoughts or techniques on what I could be doing wrong? I would love to hear from you.
May God Bless you and
If you’re ever in the scenic Green Mountain region of Vermont, tour the Ben & Jerry’s factory for a tasty and entertaining experience. You’ll get a real sense of the company’s history and their decidedly anti-establishment grass-roots slant that remained their guiding light since startup. Stop by the gift shop at the end and you’ll find C
